How to see ROI on social for in-store purchases
We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...
The introduction of The Privacy Amendment Notifiable Data Breaches Bill 2016
There are new implications for your business with the passing of The Privacy Amendment Notifiable Data Breaches Bill 2016. It has been many years in the making and it has finally been passed! So what exactly does the Bill mean? The Bill has been introduced to protect...
Adidas invests in Bricks and Mortar – an exercise in branding.
Adidas has just opened a new Flagship store in New York City*. To some this may seem shocking. At a time when everyone is screaming about the death of bricks and mortar and the rise of online shopping why would the retailer invest in more than 45,000 square feet of...