by Georgi | Fri Oct, 2017 | Digital, Web
Search engine optimisation ranking factors have a new addition. Google has officially announced that it will start to use HTTPS as a ranking signal. Quick facts: HttpS rather than the usual Http, shows that it is a website with secure certification. To get the...
by Georgi | Sun Aug, 2017 | Advertising, Behaviour, Branding, Strategy
Key takeaway: We need to look at what the customer is not doing Over 2 days I listened to over 40 local and international speakers at ADMA’s Global Forum. A recurring theme of the presenters was the opportunity surrounding the customer that we don’t look for. What...
by Georgi | Wed Aug, 2017 | Behaviour, Design, Web
Google started off with some subtle advice – but now it’s like they are trying to hit you over a head with a brick – YOUR WEBSITE MUST BE MOBILE FRIENDLY! Initially Google released an update to their search algorithm which ensured that sites which...
by Georgi | Mon Mar, 2017 | Branding, Social Media
The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
by Georgi | Mon Nov, 2016 | Marketing
During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration. They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...
