Digital, Marketing, Social Media, Strategy
Penelope Bettison | Tuesday 19th March 2013 While researching the top trends to be mindful of this year, it was hard to distill a list relevant to our current clients, largely SME’s and some larger corporates and government, versus those that are simply inspiring...
Branding, Digital, Marketing, Social Media
Alice McDonald | Tuesday January 22nd 2013 Relationships are complicated, right? And it seems it is no different with the brands we love.Brands are increasingly finding that a quality product and good service are not enough. As consumers, we want more from...
Behaviour, Digital, Marketing, Social Media
Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...
Behaviour, Digital, Marketing, Strategy
Georgi Roberts | Tuesday May 15th 2012 I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet – it might...
