It’s the news flash that may have already hit your radar – as of today, Google will rank ‘mobile-friendly’ sites higher. So let’s get down to the nitty gritty – what does this really mean? Google has made an update to their search...
Twitter have opened the doors for small to medium sized business to advertise, and they’ve extended the targeting options to make it a very interesting proposition. Alice McDonald | Monday 15th December 2014 As Australians and the rest of the world...
Alice McDonald | Tuesday 22rd July 2014 Swarm is one of the newest social media channels. Initially, I thought that it sounded a bit nasty. I can’t think of much good that comes as a swarm… bees, locusts, other small organisms in...
Alice McDonald | Tuesday January 22nd 2013 Relationships are complicated, right? And it seems it is no different with the brands we love.Brands are increasingly finding that a quality product and good service are not enough. As consumers, we want more from...
Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...
Georgi Roberts | Tuesday May 15th 2012 I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet – it might...
