2023 Changes to Social Media

2023 Changes to Social Media

Rival IQ has released their 2023 Social Media Benchmark Report Here’s the key takeaways:  TikTok has the highest engagement rate across industries (5.69%) Facebook and Twitter post frequency is on the decline (-20%) Reels are the most engaging content type on...
Instagram Hack – how to get more watch time

Instagram Hack – how to get more watch time

More watch time on your Reels increases engagement and the algorithm will love you!  Here’s a quick hack:  Use looping video / edit your video so that it feels like it loops Use looping sound / edit your sound so that it feels like it loops Put interesting /...
It’s time to Get Real with BeReal – For real!

It’s time to Get Real with BeReal – For real!

BeReal is the new photo-sharing social media app that has taken the world by storm, with already more than 10 million downloads as of August 2022. Based on authenticity (a growing trend online), the French-founded platform is built around capturing the unfiltered life...
TikTok Now – is it the end of BeReal?

TikTok Now – is it the end of BeReal?

It’s not like TikTok to be the imitator… fast growing app BeReal has created real envy! TikTok Now, launched globally on September 18th, 2022 is the top downloaded social media app’s response to BeReal, a social app that is gaining popularity,...
A fast way to review and plan your marketing

A fast way to review and plan your marketing

The easiest way to know what to focus your marketing on. The best way to set a strategy or goals is by using a customer lifecycle perspective;Where on the customer journey process can you have the biggest impact? Let’s check out the 5 stages of the cycle and...