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Instagram’s big updates: custom grids, longer Reels, and More!

Instagram’s big updates: custom grids, longer Reels, and More!

Digital, Social Media, Strategy

In case you missed it – Instagram has been busy rolling out new features that are changing how we create, share, and engage on the platform. These updates give brands (and creators) more ways to stand out while tapping into trends shaping social media globally....
7 reasons I’m convinced Pinterest marketing works for EVERY business

7 reasons I’m convinced Pinterest marketing works for EVERY business

Marketing, Social Media

Words by Jessica Perkin TL;DR: Skip to the reasons | See the stats | Pinterest packages Imagine a single image reaching thousands of people—again and again. That’s the power of Pinterest, the mini-billboard platform. Right now, Pinterest is one of the most visually...
The Rise of Social Media Influencers (yes, they matter!)

The Rise of Social Media Influencers (yes, they matter!)

Campaigns, Marketing, Social Media, Strategy

The Rise of Social Media Influencers (yes, they matter!) Ten years ago, who would have thought that you could hold a job title like ‘Social Media Influencer’ or ‘Content Creator’? And here we are in 2024, with more social media influencers than ever, making a living...
Google Analytics 4 – It’s Time To Migrate

Google Analytics 4 – It’s Time To Migrate

Advertising, Behaviour, Digital, Marketing, Social Media, Strategy

GA4 Integration: What do you need to know and why is it crucial? The deadline is almost upon us! Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to...
You can now have 5 links in your Instagram bio!

You can now have 5 links in your Instagram bio!

Marketing, Social Media, Strategy

Instagram has just announced a new feature – You can now have up to 5 links in your bio! Mark Zuckerberg announced on Tuesday that “you can now add up to 5 links in your Instagram bio”, a feature that was “probably one of the most requested...
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