by Pitstop Marketing | Tue Jul, 2017 | Behaviour, Marketing, Retail, Social Media
We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...
by Pitstop Marketing | Thu Jan, 2017 | Social Media
With plenty of new social media platforms popping up on the market constantly and every existing one continuing to develop and update their offering it can be hard to keep up. There always seems to be new rules to abide by, but what is true for one platform may not...
by Pitstop Marketing | Tue Nov, 2016 | Advertising, Behaviour, Branding, Strategy
This was one of my favourite quotes from MSIX16 by Ed Harrison, MD Australia at BrainJuicer. It’s a great way to introduce Behavioural Economics In 2014 I was intrigued by an inaugural conference MSIX (Marketing Science Ideas Exchange). The line-up and content was...
by Pitstop Marketing | Mon Nov, 2016 | Advertising, Behaviour, Campaigns
As is the case with any conference I attend, there are always so many insights and new campaigns I want to share with the Pitstop team and clients. One of my favourite campaigns highlighted at MSIX (Marketing Science Ideas Xchange) from 2016 was the Man Up campaign....
by Pitstop Marketing | Wed Oct, 2016 | Marketing
Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...
