Georgi Roberts | Thursday 21st February 2013 Whether you like it or not, social proof works. It’s part of our nature. If everyone else wants something, the majority of us will want it too. Even if we don’t know what ‘it’ is. Social...
Georgi Roberts | Thursday January 10th 2013 Showrooming is very real and changing the way many of us make purchases, even in store. Even more so now, retailers will need to keep on their toes and be innovative to stay ahead of online shoppers. Showrooming...
The Marketing Week presentation by Dr Karen Nelson-Field reinforced the thinking that you need to know what you CAN get out of Facebook. The Senior Researcher at the Ehrenberg- Bass Institute for Marketing Science’s presentation “Would the real best...
Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...
Georgi Roberts | Monday 30th April, 2012 Do you break out in a sweat imagining your business competing with Lady Gaga’s prolific Twitter account or Levi’s fantastic Facebook page? Your social media journey doesn’t have to be daunting...
