Georgi Roberts | Monday 30th April, 2012
Do you break out in a sweat imagining your business competing with Lady Gaga’s prolific Twitter account or Levi’s fantastic Facebook page?
Your social media journey doesn’t have to be daunting – it can be incredibly rewarding for your business. There are a few key lessons to simplify the process, especially if you are about to dip your toe into the online engagement pond.
1. Don’t put social media up on a podium.
It should sit alongside the rest of your marketing and communication activity and be integrated into your overall strategy to achieve your business objectives.
2. There is no such thing as one size fits all.
Each social media channel has its own audience and delivers messages in its own way. Know what is on offer and which channel/s are best for your business.
3. Listen and learn.
Look at your competitors, your clients and your industry – are they active online? What and who are they talking about and who is listening to them? Are there any in particular that have a loud online voice? And importantly, whether you are using social media already or not – what is being said about your business online?
4. Always work efficiently.
Unlike Starbucks, we’re not all able to employ social media teams. Plan your activity and follow your strategy (remember – you don’t have to do everything at once). Make use of one of the many third party tools available to help you with monitoring, scheduling and reporting.
5. Use your personality and be prepared to engage!
Reward your followers with interesting content written with personality. Start self-publicising and you’ll lose your engagement. Start educating, informing and even entertaining and watch your audience grow.
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Do you have more questions, or need assistance with your social media strategy? Feel free to email me or give us a call at Pitstop Marketing – we’d love to have a chat and see how we can help. You may also like to attend one of our Social Media seminars find out more.