Marketing, Social Media, Strategy
Georgi Roberts | Thursday 21st February 2013 Whether you like it or not, social proof works. It’s part of our nature. If everyone else wants something, the majority of us will want it too. Even if we don’t know what ‘it’ is. Social...
Branding, Digital, Marketing, Social Media
Alice McDonald | Tuesday January 22nd 2013 Relationships are complicated, right? And it seems it is no different with the brands we love.Brands are increasingly finding that a quality product and good service are not enough. As consumers, we want more from...
Advertising, Marketing, Social Media
The Marketing Week presentation by Dr Karen Nelson-Field reinforced the thinking that you need to know what you CAN get out of Facebook. The Senior Researcher at the Ehrenberg- Bass Institute for Marketing Science’s presentation “Would the real best...
