Alice McDonald | Tuesday December 18th 2012
Applying a little marketing strategy to my Christmas dessert this year should enable me to impress a tough crowd – my family!
I have decided on a new approach this year. The Jamie Oliver Jerk Ham of last year was delicious however quite costly and took hours to marinate, baste and bake; overall, sadly the ‘effort to taste’ ratio was poor. As I turn my attention to my 2012 Christmas creation I thought, – What are my goals for this concoction? – Who am I aiming to please and what kind of resources do I have? This train of thought is familiar territory in my line of work so I thought I would let Marketing Strategy guide me to the perfect solution to meet my gastronomic Christmas objectives!
Target Market: Family – very likely to critique, age ranges from 1 year to 70 years
Resources: Time poor, happy to purchase nice ingredients
Key background information: Likely to be a hot day, likely to be a time delay, likely to have a rowdy audience
Key benefits: Satisfaction of family, praise
Measurement: No leftovers
Return on investment: Happy family, keeping ‘dessert queen’ title
Solution: Nigella Lawson’s ‘No fuss fruit tart’
• You can make it the day before
• It tastes awesome
• It requires no cooking
• It can be made to be festive
• Minimal fuss, maximum brownie points!