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Learning to listen. Top 5 take-aways on why listening is gold.

Behaviour, Digital, Marketing, Social Media

Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...

Do not get left behind, get online.

Behaviour, Digital, Marketing, Strategy

Georgi Roberts  |  Tuesday May 15th 2012 I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet – it might...
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