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Swarm. The new tech app bringing people together.

Behaviour, Digital

Alice McDonald |  Tuesday 22rd July 2014  Swarm is one of the newest social media channels. Initially, I thought that it sounded a bit nasty. I can’t think of much good that comes as a swarm… bees, locusts, other small organisms in...

That was so, like…. 2013. Facebook’s new rules for engagement

Behaviour, Social Media

Georgi Roberts |  Wednesday 23rd April  2014  Last year it had been proven by many a Facebook update that a sure fire way to get likes and shares was to – well – ask for them. Yes, even those posts that said ‘like if you agree, comment...

Snapchat – the picture that speaks a thousand words

Behaviour, Social Media

Kate Size |  Thursday 21st November  2013 The newest social sharing sensation, Snapchat is almost a permanent fixture on the home screen of my iPhone. On average I receive a Snapchat or “snappy” as it’s more endearingly referred to, 6 times...

Is Google taking sharing too far?

Advertising, Behaviour, Marketing, Social Media

Kate Size |  Thursday 24th October  2013 Forget Google Places, the new thing is Google faces. Yes, your face could appear in advertising through Google. How does this happen?  Well it is largely connected to Google’s +1 function, which currently...

Learning to listen. Top 5 take-aways on why listening is gold.

Behaviour, Digital, Marketing, Social Media

Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...

Do not get left behind, get online.

Behaviour, Digital, Marketing, Strategy

Georgi Roberts  |  Tuesday May 15th 2012 I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet – it might...
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