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How’s your search ranking today? Google’s search algorithm just got smarter.

SEO

Welcome Penguin 3.0! The next improvement in Google’s algorithm should improve your site ranking – but there are a some pitfalls you need to look out for.  Georgi Roberts |  Thursday 30th October 2014  The Penguin algorithm is responsible...

How to use Facebook’s algorithm changes to get your post seen

Marketing, Social Media

It is a constant battle for those managing a Facebook Page – how can I get my posts seen in a user’s Newsfeed without having to advertise? Facebook has changed its algorithm that decides whether to show your (or your Page’s) content –...

Likes for prizes are out – No more fence jumping for Facebook fans

Social Media, Strategy

Alice McDonald |  Tuesday 12 August 2014 Facebook have made the decision to change the rules for fans of Facebook pages. Businesses will no longer be able to utilise a ‘Fan gate’ – you know, when you have to ‘like’ a page first to...

Swarm. The new tech app bringing people together.

Behaviour, Digital

Alice McDonald |  Tuesday 22rd July 2014  Swarm is one of the newest social media channels. Initially, I thought that it sounded a bit nasty. I can’t think of much good that comes as a swarm… bees, locusts, other small organisms in...

That was so, like…. 2013. Facebook’s new rules for engagement

Behaviour, Social Media

Georgi Roberts |  Wednesday 23rd April  2014  Last year it had been proven by many a Facebook update that a sure fire way to get likes and shares was to – well – ask for them. Yes, even those posts that said ‘like if you agree, comment...
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