Branding, Campaigns, Marketing, Social Media
Penelope Bettison | Wednesday 13th March 2013 With the launch of the new SA brand last week, it is an interesting time to consider the process that the government has undertaken to achieve the new brand, and compare it to your own. Think about the detailed...
Marketing, Social Media, Strategy
Georgi Roberts | Thursday 21st February 2013 Whether you like it or not, social proof works. It’s part of our nature. If everyone else wants something, the majority of us will want it too. Even if we don’t know what ‘it’ is. Social...
Branding, Digital, Marketing, Social Media
Alice McDonald | Tuesday January 22nd 2013 Relationships are complicated, right? And it seems it is no different with the brands we love.Brands are increasingly finding that a quality product and good service are not enough. As consumers, we want more from...
