How do you measure the success of your SEO?

How do you measure the success of your SEO?

How do you measure the success of your SEO? Every business owner wants to be number one on Google; there’s no secret about that. We all know the only way to get there is with an effective Search Engine Optimisation (SEO) strategy. There are different approaches that...
Dwell time – something to think about

Dwell time – something to think about

The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...

How to woo a hummingbird

Georgi Roberts  |  Thursday 3rd October  2013 You may have heard that the Penguin has now changed into a Hummingbird. What?!? you cry – it only seems like yesterday that the penguin used to be a Panda!  If this sounds like a children’s...