Welcome Penguin 3.0! The next improvement in Google’s algorithm should improve your site ranking – but there are a some pitfalls you need to look out for. 

Georgi Roberts |  Thursday 30th October 2014 

The Penguin algorithm is responsible for identifying webspam. It tells Google which websites use dodgy linking tactics, and ensures that not only do these sites appear lower in search results, but so do the websites that are listed on these URLs.

Penguin reviews external links – not only a powerful element in the algorithm itself, but one area that many sites try their best to scam into good results.

Penguin 3.0 still has the same objectives – not rewarding sites that are built purely as ‘link farms’, or sites that have pages that are full of links that are not there for a natural purpose. The algorithm is now smarter, and more sophisticated – and it’s targeting YOU, if you’ve been using these link farm providers.

If you are wondering where the Panda and Hummingbird algorithms went – they’re still around. These algorithms work together to make up the formula that decides if your website should rank well or not. If you can imagine these creatures walking hand-in-hand, you’re on track to understanding how SEO works!

If your site has been affected, here are some things that we look for:

  • Are you paying for links or is that link almost too easy to get?
  • Have you put links to your website in online conversations / forums where there is no real relevancy ? Remember – the relevancy is being decided by a computer, so be 100% sure yourself if it is relevant if you are going to be adding your URL to a forum discussion.
  • Is your site on a directory that is unrelated to your industry (eg. are you a fitness instructor with your website listed on a wedding cake provider directory). Again, is it relevant?

Your Google Webmaster tools will be able to show you where all of your inbound links are coming from.

From here, you’ll need to have the links removed – ask the owners of the site – if they don’t play ball you can step this up to a higher level using Google Disavow.  It’s not a quick process, but- it is better to identify the problems and address them quickly.

Your steps

  • Check to see if your site has been affected.
  • Remedy any issues, using Google Webmaster, contacting site owners, and escalate with Google if necessary
  • Know your SEO plan. Have a strategy, and spend time each month working on implementing it.
  • Review and refine.

Remember, the goal of SEO is not to ‘trick’ Google into displaying your site. The goal is to make your site worthy of being listed first.

Your best bet is to build traffic naturally – through great content and relevancy to your audience.  If you don’t have the time, then talk to us – we have a proven track record with SEO for business.

Drop us an email, or call us. 


Pitstop Marketing can help with your search engine optimisation. We can:

  • research keywords which will drive the most traffic
  • let you know which keywords your competitors are optimising 
  • write content that will drive more traffic to your website
  • build quality links to your site, within your site and from your site
  • ensure that you aren’t breaking any of Google’s rules
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