Advertising, Digital, Social Media
Nutrition, fitness, health and well-being issues are widely discussed and promoted on social media platforms. From delicious smoothie bowl recommendations to fitness empires posting about their next 8-week challenge – it’s unusual if you don’t have a post like this...
Advertising, Branding, Campaigns
As the undisputed king of air safety videos, Air New Zealand has dived into the world of content creation feet first and is constantly being rewarded for its efforts with millions of views on YouTube and more than a million likers on Facebook (with some posts...
Advertising, Behaviour, Marketing, Social Media
Kate Size | Thursday 24th October 2013 Forget Google Places, the new thing is Google faces. Yes, your face could appear in advertising through Google. How does this happen? Well it is largely connected to Google’s +1 function, which currently...
Advertising, Marketing, Social Media
The Marketing Week presentation by Dr Karen Nelson-Field reinforced the thinking that you need to know what you CAN get out of Facebook. The Senior Researcher at the Ehrenberg- Bass Institute for Marketing Science’s presentation “Would the real best...
