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Facebook’s Crack Down on the Health Industry

Facebook’s Crack Down on the Health Industry

Advertising, Digital, Social Media

Nutrition, fitness, health and well-being issues are widely discussed and promoted on social media platforms. From delicious smoothie bowl recommendations to fitness empires posting about their next 8-week challenge – it’s unusual if you don’t have a post like this...
Game of Brands! Companies battle to capture Game of Thrones audience

Game of Brands! Companies battle to capture Game of Thrones audience

Advertising, Branding

Every generation has its defining cultural moment. In the 1960s it was the moon landing. In the 1980s it was the fall of the Berlin Wall. In the 2000s it was John Farnham’s farewell tour. In the world of marketing, there are pivotal moments of popular culture that...

Is Google taking sharing too far?

Advertising, Behaviour, Marketing, Social Media

Kate Size |  Thursday 24th October  2013 Forget Google Places, the new thing is Google faces. Yes, your face could appear in advertising through Google. How does this happen?  Well it is largely connected to Google’s +1 function, which currently...

Keep your expectations realistic – this is what I have learned about Facebook

Advertising, Marketing, Social Media

The Marketing Week presentation by Dr Karen Nelson-Field reinforced the thinking that you need to know what you CAN get out of Facebook. The Senior Researcher at the Ehrenberg- Bass Institute for Marketing Science’s presentation “Would the real best...
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