Branding, Digital, Marketing, Social Media
Alice McDonald | Tuesday January 22nd 2013 Relationships are complicated, right? And it seems it is no different with the brands we love.Brands are increasingly finding that a quality product and good service are not enough. As consumers, we want more from...
Advertising, Marketing, Social Media
The Marketing Week presentation by Dr Karen Nelson-Field reinforced the thinking that you need to know what you CAN get out of Facebook. The Senior Researcher at the Ehrenberg- Bass Institute for Marketing Science’s presentation “Would the real best...
Behaviour, Digital, Marketing, Social Media
Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...
