We finally have more details on where in the world to place Instagram #hashtags for the best possible reach outcome!
Hashtags can still be placed as ‘first comment’, however, placing them WITHIN your caption will improve reach PLUS increase chances of your post being found on the Insta search page! A win-win!
If you’re an Insta-lover just like us and want to know about link stickers or Instagram Reels, head over to our blog to keep reading!
For example, when working with Great Southern RV, the focus wasn’t simply creating more ads. The strategy centred on positioning their caravans and motorhomes around a clear lifestyle promise – the freedom to travel and explore Australia on your terms. That clarity shaped campaigns, show promotions and social content that resonated strongly with buyers already dreaming about the road.
With St Patrick’s Technical College, the challenge wasn’t marketing activity – it was perception. By repositioning the brand to highlight the strength of vocational pathways and industry partnerships, the messaging shifted from “alternative education” to a powerful career pathway, changing how the college is seen by parents and students.
And for Succoris Psychology, the work went beyond promotion. It involved clarifying how the brand speaks to both clients and clinicians across multiple clinics, creating a structure that supports long-term growth rather than just short-term marketing activity.
In each case, the goal wasn’t simply “more marketing”. It was better-aligned marketing built on clear strategy.
At Pitstop Marketing, we believe marketing should be a growth engine for the business, not just a collection of activities.
That’s why we focus first on understanding the commercial goals, the audience and the positioning — and then build marketing that supports those foundations.
If you want your marketing to stop feeling like guesswork, get in touch. We want to work with businesses who want to grow.
