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Feeling overwhelmed by marketing decisions? You’re not alone. We hear it all the time: “What should I post today?” or “How can I make my content stand out?” It’s the dreaded marketing paralysis—where the fear of making the wrong choice stops us from making any choice at all.

Launching a new brand or product into the market can seem like an insurmountable challenge. The mere exposure effect is a psychological principle that suggests people tend to develop a preference for things merely because they are familiar with them.