Here’s our Logbook to help you keep in the loop.
We share our learnings, insights and passions on a regular basis. From social media changes, to ideas that inspire us, to new technology and tips and tricks to keep you powering ahead.
Don’t forget you can also visit our Marketing FAQs page for some quick answers to your questions.
And… repeat. The Mere Exposure Effect in Brand Marketing
Launching a new brand or product into the market can seem like an insurmountable challenge. The mere exposure effect is a psychological principle that suggests people tend to develop a preference for things merely because they are familiar with them.
4 Things you must do before you close for Christmas
We know you’re desperate to put your out of office on, but there are 3 tasks that need to be on...
Will AI be the End of Authentic UGC?
As the influence of artificial intelligence (AI) is now permeating what feels like every aspect of our lives, is the flourishing trend of user-generated content (UGC) as a marketing tool about to plateau?
Google Analytics 4 – It’s Time To Migrate
The deadline is almost upon us, Google will replace the current version of Google Analytics (Universal Analytics or UA) with Google Analytics 4 (GA4) on the 1st of July, 2023. To ensure access to historical data, it’s essential that you migrate your analytics before then!
You can now have 5 links in your Instagram bio!
Instagram has just announced a new feature - You can now have up to 5 links in your bio! Mark...
TikTok just got easier!
TikTok has released Sounds for Business - Licensed music to make life easier! Here's the key...
2023 Changes to Social Media
Rival IQ has released their 2023 Social Media Benchmark Report Here's the key takeaways: TikTok...
Instagram Hack – how to get more watch time
More watch time on your Reels increases engagement and the algorithm will love you! Here's a...
3 quick and easy video ideas for social media
It’s time to get the head out of the sand – we’re watching more and more video content, and if you...
Put some effort in when you’re out
Thanks for sending us an email.... Not sure what this means? click here. Giving up?...
It’s time to Get Real with BeReal – For real!
BeReal is the new photo-sharing social media app that has taken the world by storm, with already...
TikTok Now – is it the end of BeReal?
It's not like TikTok to be the imitator... fast growing app BeReal has created real envy! TikTok...
A fast way to review and plan your marketing
The easiest way to know what to focus your marketing on. The best way to set a strategy or goals...
6 Must-Read Articles on Social Media this May
6 Must-Read Articles on Social Media this May We know there are a ton of articles out there on...
How do I choose a list of hashtags for my Instagram posts?
Make your hashtags too generic — think #christmas or #fashion — and your post will face...
Stop rolling your eyes and start listening to Gen Z
You might think that TikTok is annoying and roll your eyes at influencers who are selling products...
Are there any hashtags I shouldn’t use?
Are there any hashtags I shouldn’t use? Yes. Instagram holds the list of banned hashtags close to...
The Rise of Social Media Influencers (yes, they matter!)
The Rise of Social Media Influencers (yes, they matter!) Eight years ago, who would have thought...
3 quick ideas to get a Monday marketing win
Monday or MonYAY? Here are 3 quick ideas to get a Monday marketing win:1. Social media post about...
Facebook Reels are coming…
In the battle of Meta vs TikTok, Facebook has opened up Reels on this social media channel to...