Search Engine Optimisation (SEO). It’s a necessary part of your marketing if you want visits to your website. It changes constantly, so here’s 5 SEO tips to ensure you’re up to date in 2021.
TL;DR Use phrases, leverage old content, optimise videos, remember voice search and use the visit wisely when you get that traffic.
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Phrases
- Broaden your search terms to use phrases, rather than one or two words.
Us ‘Googlers’ are using longer, more detailed keyword phrases. We are beginning to search like we speak. 50% of search terms are four words or longer.
Try and understand the phrases that searchers are using to find products, not words that you use to describe your product.
For example: they’re searching ‘where can I get my chair reupholstered nearby’ not ‘furniture reupholstery’.
Google has changed their search algorithm to suit these more personable searches.
- Broaden your search terms to use phrases, rather than one or two words.
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Reignite
- Reignite love for old favourite pages. Pages that Google once ranked well, but have since dropped off, have a better opportunity of re-ranking, than newly created unranked pages.
Take advantage of your old content, and freshen it up with updated intros and new images to start driving traffic again. Use Google Search Console to see historical traffic (it can look back 16 months), and leverage the content that you already have.
- Reignite love for old favourite pages. Pages that Google once ranked well, but have since dropped off, have a better opportunity of re-ranking, than newly created unranked pages.
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YouTube
- Be aware of other search platforms, especially the second biggest search engine – YouTube. Are you optimising the content around your videos? Think about how users search in this channel, eg. many YouTube searches start with the phrase ‘How To’. Consider using this into the title and description of your video. Don’t forget to use those tags too!
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Voice
- Consider Voice Search. Voice search has moved on from early adopters and is growing in popularity – especially with the younger generation.
When searching by voice, we use longer phrases and are more conversational than when typing into a device. Instead of typing “new Adelaide restaurants”, we might say ‘what is the newest restaurant in Adelaide’.
22% of voice searches are for local content, so ensure that you use words such as ‘near me’ or ‘in Adelaide’ in your content.
- Consider Voice Search. Voice search has moved on from early adopters and is growing in popularity – especially with the younger generation.
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Leverage
- Make your search visits meaningful!
- Leverage this precious visit by:
- Gaining an email address for future marketing and automation;
- Re-marketing to them on other platforms. Ensure you have a Facebook Pixel and Google Tag on your site, and take advantage with re-marketing. Personalise this next step by calling out the page content they visited on the Ad you use.
- Always have a CLICK TO CALL button. Make it easy for them to get in touch. Given that over 50% of searches are now on mobile, they should just be able to hit one button to hear your voice.
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Links
- Moz.com – you want more reading or a great paid tool? Click here.
- Google Search Console – you need this to see how you’re ranking
- Google My Business – location search and more
- Search Engine Journal – one of the gods we pray to
- Google’s own blog on Google search – they make the rules, we read ‘em and follow ’em.
Let us help you (for free):
Need some assistance, or not sure where you’re at? Start with a FREE SEO Health Check for your business. We can give you the run down on the good, the bad, and yes – the ugly of your own website’s optimisation for search.
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