Not sure if your customers are finding you online? Got your website up and running but not seeing the traffic you hoped for?
More customers are researching products or services online, so ensuring they easily find you, can make or break your success.
So, how do you get ahead of the game? It’s all about how highly your website rates in Google’s (or other search engines) rankings. You can use search engine optimisation (SEO) techniques to help your website climb the rankings. We can help with this at Pitstop, but first let us explain a little more.
Let’s consider how your customers use search engines. They might be looking for you, but rarely by name. Put yourself in the customer’s shoes and help them find the solution to their problem.
For example, someone with an unexplained power failure might search for “electrician Fullarton”, not “XYZ electrical”; another looking to host a small event might search for “catering platters Glenelg” or another preparing for tax-time may search for “tax return accountant Adelaide”.
Considering the problem or problems you are solving, reminds you of the key words that are important to include in your website content. Website content, and its relevance to search terms, is one of the key factors determining your search engine ranking.
There is, however, a lot more to it! Google’s algorithm (for determining search rankings) is constantly changing and at Pitstop we make it a priority to stay on top of industry updates and new developments.
Right now, we know these things play a part in determining your search engine ranking:
- content – the words, images, video, etc
- website layout – how user-friendly and readable it is for the customer
- meta tags – or metadata, read by search engines and web crawlers to determine search rankings, and how your page shows in search results
- alt text – a phrase explaining the contents of an image (in HTML)
- dwell time – the amount of time a customer spends on your website after finding you in search results
- and many, many more factors.
Recently, Google also announced it will integrate new “page experience metrics” into its search rankings. These metrics are set to include web usability indicators such as load time, interactivity, and the stability of content as it loads – reflecting the overall user experience for each site.
Google is always reviewing your position and favours a continuously updated site, meaning SEO is never a set and forget activity and rather something that should be a constant work in progress.
Because we know not everyone loves the business of SEO and online marketing as much as we do, we are here to help! We can improve your rankings with real keywords and sincere methodologies.
And we won’t pull the wool over your eyes. We want to educate you if you want to take this on yourself, but we also know many small businesses prefer to stick to what they do best!
So, if you prefer, we can do all the work for you and set-up an affordable ongoing retainer where we do the monthly updates to keep your site fresh and ranking highly.