Meet The Buyer

From government event to must-attend industry moment.

Industry

Government

Services

Marketing strategy
Campaign identity
Social media
Paid advertising
Email marketing
Event marketing
Website design
Graphic design

Meet the Buyer 2026 was the largest in the event’s history. More than 80 exhibitors, 2,050 registrations and 1,516 suppliers and buyers through the doors, with major private sector organisations joining government buyers for the first time.

The event had outgrown how it was perceived. The Office of the Industry Advocate (OIA) needed a partner to help it show up as what it had become: a serious opportunity for South Australian businesses to get in front of the people who buy.

The OIA helps South Australian businesses win work with government and on major projects. Meet the Buyer is its flagship event, putting local suppliers face to face with buyers.

In 2025, it drew 1,388 registrations and more than 60 exhibitors, mostly SA Government agencies. 2026 was a different event altogether. A move to the Adelaide Convention Centre made room for tier-one businesses from energy, mining, defence, education and professional services, alongside industry associations, Aboriginal peak bodies and government. A refreshed set of ads wouldn’t be enough. OIA needed a coherent campaign and an identity that could last for years.

We started with strategy: audience segments, a campaign narrative, a channel plan across owned, earned and paid media, and a stakeholder plan so exhibitors and partners could carry the message to their own networks.

Then we built an identity flexible enough to work as a LinkedIn ad, an EDM or a drop banner, and carried it through to badges, kiosks, lanyards, signage and room theming.

We also wanted the room itself to feel connected. Our Take One Leave One board let people take the business card of someone they wanted to meet, as long as they left their own. It quickly became one of the busiest spots in the venue.

“The team at Pitstop Marketing was a pleasure to work with.”

“Their communication was proactive and seamless, allowing them to operate as a true extension of our team throughout the project.

I would highly recommend Pitstop Marketing to any organisation seeking strategic marketing expertise, creative support, and a collaborative partner to help deliver successful outcomes.”

Kristin Galdes, Communications and Engagement Lead

Benefit-led creative did the heavy lifting. When ‘Your Seat at the Table’ started outperforming on LinkedIn, we put our strongest ads back in market for the final weeks rather than keep testing broad awareness. The ‘One Week to Go’ countdown became the standout organic post, with more than double the clicks of any other.

On the day, the event lived up to the campaign.

48,722 views on the countdown post
49.1% email open rate
98% of exhibitors said it met or exceeded expectations

Meet the Buyer opens doors. A stronger event means more buyers in the room and more chances for local businesses to win work that keeps jobs in South Australia. For OIA, it’s an event with a reputation that finally matches its ambition, and a brand built for the years ahead.

OIA’s debrief recommended working with the same suppliers again. We’d happily take a seat at that table.

This is the kind of work Pitstop is proud of. Strategy first, with creative that carries from screen to the event floor, and marketing that connects businesses with real opportunity.