Pop-Up Health

In collaboration with Pop-Up Health, we undertook a strategic journey to redefine their brand and support their mission to transform healthcare delivery in South Australia. This included a crucial rebranding from Pop-Up Community Care to Pop-Up Health. Although seemingly a small change, this new name was crucial for bringing clarity and unity to the business.

The business had been using around ten different names, creating confusion both internally and externally. The rebranding aimed to consolidate their identity and clearly communicate their expanded focus on comprehensive health solutions.

Our approach began with a thorough exploration of their mission, leading to the development of core values—Innovative, Compassionate, and Responsive. These values were essential in crafting a distinctive brand identity that mirrored their dedication to patient-centred care while honouring their previous branding.

“We’re loving working with the team.“

We executed a comprehensive plan that included website design, uniform designs, car wraps, brochures, and banners. Each piece was crafted to align with the new brand identity, ensuring a cohesive and professional appearance across all touch-points. This approach not only enhanced their visual presence but also reinforced their commitment to delivering exceptional healthcare services.

Additionally, recognising the importance of visual impact, we collaborated with a skilled photographer to create images that highlight the compassionate and innovative aspects of Pop-Up Health’s services. These images were seamlessly integrated into their marketing materials.