Platform support
GOOD MARKETING NEEDS SOLID FOUNDATIONS UNDERNEATH IT
Most of the time, nobody notices the technical side of marketing until it breaks. A form stops sending. Nobody can log into the Facebook page. The monthly report lands and no one’s quite sure what it means. Platform support is the steady work that keeps your website, socials and data in good shape, so the rest of your marketing can do its job.
HOW WE CAN HELP
Web maintenance
Websites don’t stay finished. Plugins go out of date, security gaps open up and small glitches quietly cost you enquiries. A site that launched well can become slow, unreliable or vulnerable, often without anyone noticing.
OUR APPROACH
We treat maintenance as prevention, not repair. Regular updates, backups and checks mean issues get caught early. And when something does need fixing, you’ve got a team who already knows your site.
We work across WordPress, Shopify, Webflow and Craft CMS, so it doesn’t matter whether we built your site or inherited it.
what that can look like
- Core, theme and plugin updates
- Regular backups and security monitoring
- Form and email delivery checks
- Speed and mobile performance improvements
- Your hosting, domain and SSL handled by our trusted provider
- Ongoing care plans
Plenty of businesses are running social accounts set up years ago by someone who’s since moved on. Logins are lost, business details are out of date and nobody’s sure who has admin access anymore. It seems minor until you want to run ads, bring in help or find yourself locked out.
OUR APPROACH
We set channels up the way they should be from day one: your business as the owner, the right people with the right access, and profiles that reflect your brand. If your channels already exist, we audit and tidy them rather than starting from scratch.
what that can look like
- New account setup on the platforms that suit your audience
- An audit and clean-up of existing channels
- Meta Business Suite, LinkedIn, Pinterest, YouTube, TikTok and Google Business Profile configuration
- Profile copy, imagery and branding
- Ad account and pixel setup
- Admin access and permissions sorted, with you as the owner
Analytics & reporting
Most businesses aren’t short on data. They’re short on answers. A dashboard full of charts won’t tell you whether your marketing is working, what to change or where to spend next. Without clear tracking and reporting, decisions end up resting on gut feel.
OUR APPROACH
We start by agreeing what success looks like for your business, whether that’s enquiries, sales or reaching the right people. Then we track what matters and report on it in a way you understand. We only include data you actually care about.
Every report follows the same simple format: what’s working, what needs work and what’s next.
what that can look like
- Google Analytics and Search Console setup
- Conversion tracking for forms, calls and sales
- Live dashboards combining website, social and ad data
- Monthly reports with clear, practical insights
- Recommendations tied to your goals, not just the numbers
The foundations, handled by Pitstop
The technical stuff shouldn’t be what’s holding your marketing back.
We’ll keep your website healthy, your channels in order and your data making sense, so you can get on with running your business.
Social channel setup