Social Media Tools
Managing your business’s online presence can be time-consuming, but the right tools can help you work better, faster, and smarter. From scheduling posts to tracking engagement, these tools streamline tasks and boost productivity, allowing you to focus on growing your business.
Choosing the right tool based on your needs, budget, and tech skills is crucial to getting the most out of your efforts.
Below we have provided our top recommendations.
Social Media Scheduling Tools:
Hootsuite
Offers scheduling, content planning, and performance tracking across multiple platforms like Instagram, Twitter, and LinkedIn. It also features bulk scheduling and a content library.
Later
Ideal for visual platforms like Instagram, Later simplifies post scheduling, visual planning, and has tools for media management and content curation.
Loomly
Known for audience targeting and post optimization, Loomly helps brands organise, preview, and schedule content for Facebook, LinkedIn, and Instagram.
Buffer
Provides post-scheduling across multiple platforms with analytics and engagement tools for better audience understanding.
SocialBee
Helps schedule, curate, and analyse posts while offering social media engagement tools, suitable for both businesses and personal use.
SocialPilot
An affordable tool for small businesses and agencies, offering content scheduling, team collaboration, and social inbox management.
Pallyy
Specialises in Instagram marketing but also supports Facebook, Twitter, and LinkedIn, offering scheduling, visual planning, and analytics.
Editing Tools:
Canva
A user-friendly design tool for creating social media graphics, presentations, and more. It offers pre-designed templates for easy customisation.
CapCut
A powerful video editing tool popular for creating content for TikTok and Instagram Reels, with features like filters, text, and effects.
Adobe Express
A simplified version of Adobe’s professional tools for creating quick social media posts, flyers, and videos.
https://www.adobe.com/express/
InShot
A mobile-friendly video editing app for trimming, merging, and adding music or effects to videos, often used for Instagram and TikTok content.
VistaCreate (formerly Crello)
Offers design templates for social media, blog posts, and ads, similar to Canva, with additional video editing features.
Instagram DM Tools:
ManyChat
Connects with CRMs and streamlines Instagram and Facebook engagement. Automates tasks without coding and includes a bot for FAQs.
DMpro
Focuses on customised messaging and follower targeting. Automates DMs and replies, reaching followers and hashtag users.
ChatInsight
AI platform automating customer support and converting followers. Analyzes sentiment and offers a free version with up to 5 chatbots.