Strategy & Planning
Good marketing doesn’t happen by accident — it’s built on strategy. We work with you to understand your business, your goals, and your customers, then design a clear plan that connects the dots.
WHY IT MATTERS
A campaign without strategy is like setting off on a road trip without a map. You might get somewhere, but it won’t be where you wanted to end up. A strong strategy gives you direction, focus, and measurable results.
“Pitstop Marketing have been fantastic with head space and thinking it through. The launch strategy has worked really well. It feels like we have opened the strategy document at least 50 times. We are now really focused on our online marketing in a way we have never been before.”
Judy Sharp | Sharpen Up
Our approach is simple but powerful
- Discover — your business, audience, and competitors.
- Define — your goals, positioning, and key messages.
- Design — your strategy and channel mix.
- Deliver — a clear plan you can put into action.
- A tailored strategy document
- Defined brand messaging and audience insights
- A practical action plan you can use immediately
- Confidence that your marketing has a clear purpose
- Marketing strategy — the big-picture plan that sets direction
- Campaign planning — targeted campaigns to hit specific goals
- Channel mix & rollout — choosing the right platforms, mapped out for impact
The Pitstop way
Every strategy we create is designed around your unique goals and opportunities. By blending sharp thinking with creative ideas, we deliver plans that are both practical and inspiring.
From startups launching their first campaigns to established brands scaling growth, our strategies have set the foundation for real results. See how [link to Journal/case study] started with strategy and turned into impact.