Great Southern RV

Great Southern RV had the vans, the yard and the reputation. But in a crowded market, their own brand voice was getting lost.

With the majority of sales tied to caravan shows, they needed a way to stand out, build direct relationships, and shift from being seen as “just another dealer” to the one customers trusted to start their next chapter.

We stripped things back to what makes Great Southern RV different: the people, the guidance, and the promise of a new lifestyle. From there we built their brand DNA — Empowering. Real. Alive. — and created a campaign to match.

Repositioning the brand with clear customer personas, the Now You Can campaign was launched, using creative assets from social tiles to TVCs. This repositioning has helped bring the brand to life.

Since partnering with Pitstop Marketing, GSRV has seen a 637% increase in Instagram visibility and a 451% growth in YouTube views

Pitstop continues to elevate the brand at Caravan & Camping events, and we deliver ongoing marketing support across SEO, advertising, social media and email. A new website launch in October is the cherry on top!

“Their collaborative and creative approach together with their business outcome focus has seen us on a clearer path of identity, true to our core beliefs.”

Our partnership with Great Southern RV has reshaped how the brand shows up — from dealership to lifestyle leader. By creating a clear brand DNA and launching the Now You Can campaign, we’ve helped Great Southern RV step confidently into a new space where their marketing reflects not just what they sell, but the freedom, trust and possibility they enable.

This work shows the power of strategy-led marketing to cut through a crowded retail market. Customers no longer see just rows of vans, they see their own story coming to life. For Great Southern RV, that’s meant stronger brand recognition, deeper customer connection, and the foundations for long-term growth.