Adelaide Hills Tree Services
Comprehensive tree care and maintenance with a focus on local expertise and professional arboriculture.
Industry
Local Services
Services
Web Design & Development
Digital Strategy
Marketing
Adelaide Hills Tree Services (AHTS), a trusted provider of commercial and residential tree care services, partnered with Pitstop Marketing to enhance their online presence and drive business growth. With a focus on both government bodies and homeowners, AHTS aimed to increase commercial work, raise brand awareness, and expand their overall business.
We began by developing a tailored brand strategy, identifying key messages, core values, and conducting a competitor analysis to define their position in the market. This strategy provided AHTS with clear communication tools to effectively reach their varied audiences across multiple channels.


The heart of this project was the complete redesign and consolidation of their website. Previously managing multiple sites had caused confusion and diluted their brand message. We streamlined everything into a single, cohesive website designed to engage both commercial and residential clients. The new website features a sleek, professional layout that provides an optimal user experience (UX), with clear navigation pathways tailored to each audience. It ensures that AHTS’s full range of services—from tree planting and pruning to emergency services—is easily accessible.

“I love working with the Pitstop team, the time and effort they took to truly understand our business and brand was fantastic.“
“Previously I had used separate companies for website, SEO, social media etc and struggled to get them all on the same page and providing a consistent image. Pitstop have the team that cover the whole package of marketing and websites, and all have an in depth understanding of our business and the image we wish to portray, meaning all our branding is consistent and a good representation of who we are.“
Joe, Director/ Lead ArboristÂ

In addition to the redesign, we provided ongoing SEO optimisation, both on the front and back end, to ensure the site not only attracted traffic but also improved engagement and visibility on search engines.


To further support their growth, we also provided ongoing digital marketing services, including regular website management, blog writing, and social media marketing. This helped AHTS maintain a strong digital presence with engaging content across platforms such as Meta, LinkedIn, and Google, strengthening brand awareness and driving traffic back to the site.
The result? A unified, professional online presence that not only reflects AHTS’s brand identity but also positions them for long-term growth in both the commercial and residential tree care sectors.
Credits
Pitstop Marketing
Darcy Laughlin
Jess Perkin
Tomas Ryan
Georgi Roberts