1414 Degrees
Energy storage technology that delivers clean heat and power for a more sustainable planet.
Industry
Renewable Energy
Services
Brand Strategy
Strategy
Design
Website
Marketing
Working closely with 1414 Degrees, we guided them through a transformative rebranding process as they transitioned from R&D to commercialisation.
Our deep dive into their brand allowed us to craft an identity that truly captured their innovative approach to thermal energy storage. We refined their brand narrative, distilling their complex solutions into clear, compelling messaging that sets them apart in the energy industry.
In the lead-up to 1414 Degrees’ ASX listing, we delivered a comprehensive campaign that played a crucial role in their successful and oversubscribed listing. Leveraging a strategic mix of social media, list building and email direct marketing (EDM), we built a strong and engaged following, communicating the unique value proposition of 1414 Degrees to potential investors and stakeholders.
Our targeted approach ensured widespread awareness and anticipation, culminating in a highly successful market entry that exceeded expectations.
“Pitstop consistently brings a strategic focus to their marketing services for 1414 Degrees.”
“Their deep understanding of our product and goals allows them to deliver a wide range of tailored marketing solutions that that meet our needs in a fast-moving industry. Their creative approach ensures each campaign resonates with our target audience while remaining aligned with our brand identity. The close connection their team has developed with our business has resulted in outcomes that consistently exceed our expectations.”
Maretta Layton — Communications and Engagement Lead
Our work with 1414 Degrees is about creating a narrative that truly reflects their innovation and ambition. Every element—from the logo to the website—has been crafted to resonate with their stakeholders and distinguish them in the competitive energy sector.
This project exemplifies our ability to take complex concepts and translate them into clear, impactful visuals and messaging that connect with the intended audience.
Our ongoing partnership with 1414 Degrees allows for long term strategic vision with a clear path to execute, evolving the brand as the company grows. Integrating photography, videography, and content creation into the brand’s ecosystem, we’ve helped craft a compelling brand presence across all channels.
This continuous relationship with us has helped maintain focus and consistency as they evolve and demonstrates the success garnered from support not just at launch, but throughout their journey.
Credits
Georgi Roberts
Sara Polec
Jess Perkin
Tomas Ryan
Ryan Cantwell
Tyson Butler