What is your top marketing tip?
How much should we spend on marketing?
Why do I need to do marketing when 95% of my business is word of mouth?
Things that get people talking include customer service, value (or perceived value) you have delivered (tangible or emotional). Channels you need to closely manage to empower positive WOM include, employee training and satisfaction, online and offline publicity, social media and various brand experiences. It is also imperative to note that research shows that 75% of people will research a product or service online prior to purchase, so while WOM might drive them online, you need to ensure your digital presence (website, social media, online reviews etc) also support the endorsement.
Have you ever measured the level of positive WOM and compared it to actual conversions? You might find that WOM is strong but conversions are down because of poor marketing in other areas. Your marketing efforts need to focus on the whole purchasing decision process, not just awareness.
What is marketing attribution?
Which words should I avoid in an email subject line?
Why would I use social media for my business when I don’t even use it at home?
Social media allows you to keep your brand top of mind, so long as you provide relevant content for your audience. You will need to enter each channel with clear objectives, which might include increase brand awareness, provide outstanding customer service, employer branding, thought leadership or market research.
It’s not all #IhateMondays, or pictures of meals you’re about to eat - it’s a real opportunity to connect and more importantly let your customers connect with you the way they want to.
Even if you are still not convinced, we encourage you to check out your competitors’ presence and if it’s rubbish – you’ve just identified an opportunity!
My Google Analytics is showing a lot of referrals from sites whose names I do not recognise. Are these real?
We have found that of late referrer data is being spammed by Referrer or Ghost Spam, which is falsely increasing your visitation figures. The rise of referrer spam (or Ghost Spam) will most likely match the rise of referrer traffic. Referrer spam doesn’t harm your website, doesn’t affect your SEO, but it makes your Analytics referrer and visitor data pretty useless. The first step to take is to block these referrers. Let’s be clear here – you are blocking them from Analytics, not from your website (they don’t hit your site, they hit your analytics data). The second step is to create a Segment and remove the historical spam so you can see your previous data in its true form. We’ve created a new Ask Pitstop article to show you how to stop referral spam. Click here for the full instructions.
What paper stock should I use?
Have you ever been handed a business card that looked fabulous? It was heavier than most other business cards, it may have had some embossed detail or a textured finish? This is the difference between having that wow factor or remaining unnoticed.
After designing a new set of stationery or promotional material, there comes a further question, printing. Printing on the right stock, says something about your brand. It’s yet another brand experience.
What does it say about your brand?
- Cheap and nasty?
- Environmentally conscious?
- Middle of the road?
- Understated? The list goes on…
Some things to consider;
- The weight of the paper
- The paper’s finish, which is usually Matte or Satin
- Printing in CMYK or Digital
CMY…what? Understanding the differences between methods of printing can be tricky and sometimes clients feel in over their head. There are some fundamental differences between “digital” and “offset” printing and they do make a difference to your campaign and business stationery.
The benefit of using a professional printing company to produce your material is that it has a higher chance of leaving an impression on the customer. In addition to this, giving some thought or having a consultation on the right printing method will also put you one step ahead of your competitors.