Website Development work
We have designed and developed all kinds of websites from small ‘brochure-ware’ to high end websites requiring complex database integration and shopping carts.
The Seeley International team can edit the website themselves, from changing icons to text, to adding dealers with their locations and capabilities.
Of high importance is the mobile usability, and the brand consistency throughout the whole website.
This website was build using WordPress and sophisticated API interfaces to use complex data from the technical and engineering teams.
Fair Price Group – Fair Price Blinds and Flooring required websites which both reflected the brand but which could provide their individual products – important for search engine optimisation (SEO). Photography and imagery are incredibly important with this brand, for each of the different product grouping. Showing examples of the product with close photography has been important, but more so – real installations to ensure that web visitors can see their products in actual homes is even more important to the brand.
Prior to working with Pitstop Marketing, the websites were not mobile friendly, nor image rich – both not showing the brand as it should, or drawing enough website visitors through search engines as necessary.
A persona workshop was also run by Pitstop Marketing, giving insight as to not only the target markets for Fair Price Group, but also to what were the key messages for each group, therefore what should be reflected on the websites.
The website development needed sites which could grow as the product range grew, and content be easily expanded – be it a new product; a new testimonial from a happy customer, or simply a new image which had been provided from a new installation.
The Fair Price Group team can update text and imagery, be it new products or importantly new warranty information.