Is your brand Keeping Up with the Kardashians?

Is your brand Keeping Up with the Kardashians?

Tue Dec, 2015 | Branding

Coca Cola, McDonalds, The Kardashians. What do they all have in common? We would argue that they are all global brands, highly recognisable, ever present and each following some key marketing principles which have underpinned the building of a distinctive and...