by Penelope | Tue Nov, 2016 | Advertising, Behaviour, Branding, Strategy
This was one of my favourite quotes from MSIX16 by Ed Harrison, MD Australia at BrainJuicer. It’s a great way to introduce Behavioural Economics In 2014 I was intrigued by an inaugural conference MSIX (Marketing Science Ideas Exchange). The line-up and content was...
by Penelope | Mon Nov, 2016 | Advertising, Behaviour, Campaigns
As is the case with any conference I attend, there are always so many insights and new campaigns I want to share with the Pitstop team and clients. One of my favourite campaigns highlighted at MSIX (Marketing Science Ideas Xchange) from 2016 was the Man Up campaign....
