From landing pages, to template designs, to fully customised solutions, we can fit the solution to your needs and ensure you have full control over your website with no lock-ins. E-commerce, database integration, it can all be achieved by us.
Over the years Pitstop Marketing has worked with a wide range of clients and budgets and rarely are the requirements the same. You may require a low budget solution and opt for a templated design, stock photography (never recommended though!) and content written in-house. Or you may want a template with modifications and integrations which require some hard coding and creative copy written by us. Alternatively you may desire a fully customised design with bespoke integration into your complex IT systems.
We help you understand the opportunities, select your best option and work with you to deliver what you need. We love to work in WordPress, and have also worked in a wide variery of other Content Management Systems (CMS) from Modex to Business Catalyst and Bespoke (CMS) which have been adopted by our clients.
We can provide a full or partial service including:
- Technology options consultation
- Web hosting options and management
- Site architecture and planning
- Photography management
- Video production management
We started this project with a great deal of research and online usability testing. The resulting website offers more user interaction and a website that works with the customer journey.
The Seeley International team can edit the website themselves, from changing icons to text, to adding dealers with their locations and capabilities.
Of high importance is the mobile usability, and the brand consistency throughout the whole website.
This website was built using WordPress and sophisticated API interfaces to use complex data from the technical and engineering teams.
Fair Price Group – Fair Price Blinds and Flooring required websites which both reflected the brand but which could provide their individual products – important for search engine optimisation (SEO). Photography and imagery are incredibly important with this brand, for each of the different product grouping. Showing examples of the product with close photography has been important, but more so – real installations to ensure that web visitors can see their products in actual homes is even more important to the brand.
Prior to working with Pitstop Marketing, the websites were not mobile friendly, nor image rich – both not showing the brand as it should, or drawing enough website visitors through search engines as necessary.
A persona workshop was also run by Pitstop Marketing, giving insight as to not only the target markets for Fair Price Group, but also to what were the key messages for each group, therefore what should be reflected on the websites.
The website development needed sites which could grow as the product range grew, and content be easily expanded – be it a new product; a new testimonial from a happy customer, or simply a new image which had been provided from a new installation.
The Fair Price Group team can update text and imagery, be it new products or more importantly, new warranty information.