Search Engine Optimisation
Your customers are looking for you, but rarely by name. Help them to find you by ensuring search engines such as Google love you! We help to improve your rankings with real keywords and sincere methodologies. We help to educate you, not pull the wool over your eyes.
There is so much more to SEO than meets the eye. Google’s algorithm is constantly changing and we make it a priority to stay on top of industry updates and new developments.
We do know that content, layout, meta tags, alt text, dwell time and user experience all play a part. We conduct SEO work on your site that considers all these factors and above else always ensure that we are adding value to the website and the consumer, not just dumping in text.
It’s important to remember that Google is always reviewing your position and favours a continuously updated site, meaning SEO is never a set and forget activity and rather something that should be a constant work in progress.
We can work with you to develop an SEO strategy and empower your business to implement it, or set up an ongoing retainer where we do the monthly work for you.
Pitstop Marketing created a wonderful website for me. They portrayed my professional style very well and included features that are easily navigated. Georgi and Olga were very kind and patient with me during the website development phase, at a time when I was busy and stressed. I was able to relax about the website project, knowing it was in good hands.
Initially after the website launch I was concerned about my low ranking for key search words. Georgi and Olga were so patient with my questions and doubts:-) Steadily my website reached the prominence I was hoping for. I am delighted with the number of enquiries and bookings my website now generates.
Many thanks to Pitstop Marketing!
Dr Marie TudorCheck out some of our SEO work and read our SEO blogs.
4 Critical elements that every website should have for online visibility and tracking
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
How do you measure the success of your SEO?
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
Dwell time – something to think about
The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...
Mobilegeddon is here. Be sure your site is not left behind
It's the news flash that may have already hit your radar - as of today, Google will rank 'mobile-friendly' sites higher. So let's get down to the nitty gritty - what does this really mean? Google has made an update to their search algorthim that will put mobile...
How’s your search ranking today? Google’s search algorithm just got smarter.
Welcome Penguin 3.0! The next improvement in Google's algorithm should improve your site ranking - but there are a some pitfalls you need to look out for. Georgi Roberts | Thursday 30th October 2014 The Penguin algorithm is responsible for identifying webspam. It...
How to woo a hummingbird
Georgi Roberts | Thursday 3rd October 2013 You may have heard that the Penguin has now changed into a Hummingbird. What?!? you cry – it only seems like yesterday that the penguin used to be a Panda! If this sounds like a children’s story, I apologise. I am...