Marketing Strategy

It can be overwhelming to know where to start, and which platforms, tools and services to use. We help you determine what is relevant and why, by digging deep into YOUR business, and YOUR goals.

We’ll develop a strategy that will help you move forward in a direction relevant to your business, and ensure that you are getting the most out of the resources that you are putting into your marketing.

This essential foundation to your marketing can also be specialised into

  • brand strategy – new name or logo development
  • digital marketing strategy – where should your business be, online
  • social media strategy – which channels to use and what content will resonate
  • launch strategies/campaign strategy – strategic pieces of work for a specific goal

How it works

  • We’ll have a discovery workshop with you and key members of your business to gain full insight as to the business itself, values and what you’re aiming to achieve.
  • We write a strategy that articulates your marketing foundation – values, key messages, target markets, personas, competitors –  and is bursting with ideas and insight.
  • This is presented to you, so we can talk through the strategy and give you the opportunity to ask questions.

It is up to you how you want to move forward. This may go to your marketing team to roll out, you may implement the tactics yourself, or we can help with the implementation. No strings attached – this is your document to go forth with!


It gave us a whole new head space about how we think, how we word things, how we talk, how we feel about our brand. We already lived our brand, but the flow through externally is now there. Pitstop Marketing have been fantastic with head space and thinking it through. The launch strategy has worked really well. It feels like we have opened the strategy document at least 50 times. We are now really focused on our online marketing in a way we have never been before.
Judy Sharp

Owner, Sharpen Up