In 2014, TAFE SA managed seven separate campaigns for the mid-year intake.
Pitstop Marketing was engaged to develop fresh creative for the Regional Campaign and adapt creative for the Making Connections campaign.
Additionally, we managed the website landing pages for each of the seven campaigns, developed tailored analytics for each of these campaigns and delivered detailed reporting outcomes.
We were advised that PCAG nominated the creative for the regional campaign was the preferred creative out the seven.
Deadlines were tight and with multiple levels in the approval process, the turnaround needed to be fast. Pitstop Marketing delivered all elements on time and worked very closely with the marketing team, including after hours to achieve campaign objectives.
Creative deliverables for TAFE SA in 2014 included full campaign creative, press advertising, flyer, facebook advertising, radio script and production, landing page redesign and development and website homepage sliders.
The Regional Campaign met and exceeded the goal of attracting over 500 visits to major campus pages, with visitor levels to six of the campus pages exceeding the target by well over 75%.
Additionally in 2014, Pitstop Marketing worked with the Office of the Chief Executive to design and develop two new electronic mail templates for TAFE SA’s ongoing communication.
Some technical limitations within the TAFE IT structure were discovered. Pitstop Marketing worked directly with the IT department to overcome these unforeseen issues, which were outside of the original scope to deliver the project.
Pitstop Marketing was engaged by TAFE SA in 2013 to assist with the mid- year enrolment campaign.
To achieve the campaign’s objectives of increasing enrolments across all courses, Pitstop Marketing:
- Advised on placements and channels for campaign promotion
- Selected imagery and videos from a range of resources, pulling out key quotes to help lift the campaign message
- Designed, wrote copy and developed a new sub-site for the campaign
- Designed, wrote copy for a Messenger Ad
- Designed, wrote copy for a DL
- Designed, developed and wrote copy for an electronic direct mail piece
- Brought personality into the campaign, with a focus on successful students.
The result of this work was a high return on investment particularly for digital channels, electronic direct mail and facebook advertising with 1,237 website visits and 2,372 pageviews. Enrolments increased 4% over the previous mid-year intake.