Mawson Lakes Hotel
Marketing Strategy, Website.

The Challenge

Determine target markets. Build a new website.

The Mawson Lakes Hotel was established in 2003 to service the new lakeside community to the north of Adelaide. Although the Hotel had been refurbished since its creation, the Hotel’s website had not. In fact, the Hotel needed a complete overhaul of its branding and marketing strategy to reinvent itself as an exciting accommodation, dining, gaming and function venue.

Our challenge was to determine who the key target markets were, what their motivations and barriers were to staying at the Hotel, then get them to purchase rooms and services via the website.

The Outcome

A modern website that attracts and inspires customers.

Time to bring the Mawson Lakes Hotel into the future!

The centrepiece of the marketing strategy was an overhaul of the Hotel website.

The result? A modern, engaging and user-friendly online experience for current and potential customers seeking accommodation, room hire, dining and entertainment.

www.mawsonlakeshotel.com.au

 

Pitstop was there for the entire process of our website rebuild. From the initial planning and brainstorming session, through the various stages of development, to making video tutorials upon completion. Georgi was extremely helpful and a pleasure to work with.

Peter, Accommodation Manager

How we did it

Pitstop Marketing prepared a holistic marketing strategy, including competitor analysis, audience insights and campaign ideas to achieve results quickly and effectively. Ideas were generated by Pitstop Marketing’s experienced team in close consultation with staff from the Hotel.

The centrepiece of the marketing strategy was an overhaul of the Hotel website. The redevelopment was informed by a robust understanding of how target markets operate online. This ensured the website would make the Hotel stand out among its competitors and audience, and exceed expectations in terms of user experience.

The result? A modern, engaging and user-friendly online experience for current and potential customers seeking accommodation, room hire, dining and entertainment.

Highlights:

Defining personas. The ability to separate markets and deliver key messages for each across the site was important. One example is a key target market being regional visitors coming to Adelaide. They valued the service and found it a ‘home away from home’.

Inspiring future brides and grooms to consider the hotel as a great destination for weddings and wedding accommodation. Previously the website had small images and too much text. We needed to ensure that upon landing on the page, prospective customers could immediately imagine their wedding at MLH.

See our before and after website shots!

Key mssages