Prospect Kindergarten
Branding, Design and Print

Our work

A DECDs Kindergarten located on Regency Road, Prospect Kindergarten has suffered from a brand awareness problem for the past few years. Competing with Child Care Centres with Kindergarten programs, and other DECDs Kindergartens with a close radius, enrolment numbers for the different programs offered were declining.

Prospect Kindergarten needed some direction and support to increase their brand awareness in the local area, to highlight their unique offering, structure and multi cultural composition and to highlight their strong music and arts program.  They also experienced a disconnected brand message; different version of the logo, font and icons were used across channels.

Since October 2017, Pitstop Marketing has been working with the Kindergarten’s Centre leadership team to produce marketing collateral and update the website.

Our work has included:

  • The development of brand assets including a consistent logo, colour palette and suite of icons
  • Copywriting, design and print of a corporate brochure, flyer and pull up banner.
  • Website recommendations to raise the online profile of the brand.
  • Sourcing and supply of location signage, including flags outside of the facility to attract attention