Pitstop have worked with crcCARE since 2014, providing comprehensive marketing strategy and tactics to support the organisation’s mission and objectives. Recently crcCARE transitioned from a funded research centre to an independent organisation, presenting a unique opportunity to refresh its brand identity and adapt to its new status.

As crcCARE embarked on this transformative journey, Pitstop played a pivotal role in guiding the evolution of the brand to reflect its newly developed values and strategic direction. While the decision was made to retain the crcCARE name to leverage existing brand equity and recognition, our focus shifted towards infusing the brand with a modern, innovative, and collaborative ethos that resonated with stakeholders and reflected the organisation’s pioneering work in environmental remediation.

Central to the rebranding was the development of a new website that served as a dynamic platform for engaging with stakeholders, disseminating research findings, and showcasing crcCARE’s innovative solutions.