Director & Brand Strategist.
Penelope has 18 years’ experience in marketing, with a focus on business development and branding.
Penelope is a Fellow of the Australian Marketing Institute and is an accredited Certified Practicing Marketer, one of only a few consulting in Adelaide.
Having consulted to a wide range of industries over the last 10 years, Penelope brings a breadth of insight and experience that can be applied to all businesses. Her experience spans professional services, government, tourism, education, retail, trades, entertainment and health.
She has worked for the South Australian Tourism Commission in Los Angeles, Adelaide Convention Centre, Meetings and Events Australia (SA & NT) and in 2006 she was responsible for the rebranding of the Adelaide Showground.
Penelope has been called upon to deliver marketing and business presentations to a range of organisations including the Australian Institute of Management, Australian Medical Placements, Ag Excellence, Business SA, Eastside Business Enterprise Centre, Westpac’s Ruby Series, Council for International Trade and Commerce SA (CITCSA) and Certified Practicing Accountants (CPA).
For more information on Penelope’s career and to connect, look her up on LinkedIn
I love to unlock the nuggets of gold in a business, which the owners find hard to see due to being entrenched in the business. Bringing this out and the brand to life drives me.
Mother of three; a four year old, a seven year old a and a growing business, Penelope loves South Australia and the lifestyle it offers, with amazing food and wine, a cycle to work on her vintage canary yellow bike, and Haigh’s chocolate frogs. In her spare time, she will be found ‘pinning’ up a storm on Pinterest, while renovating her home. Having spent five years of her childhood growing up in Saudi Arabia, her true love is travel. Following school, Penelope started a Banking and Finance degree, however after a year followed her passion to complete a degree in tourism marketing. Secretly she still loves excel spreadsheets!