Our team.

We are like-minded marketers who pull together to achieve the best possible results for you. We combine our different strengths and varied experience, working together in order to offer you considered branding and strategic marketing advice, suitable digital and social media opportunities and targeted implementation.


By engaging Pitstop Marketing our team becomes part of yours, we will create and drive strategic marketing solutions assisting you in achieving your business goals.

Connect with Georgi

Georgi Roberts.
Director & Digital Marketing Strategist.

Georgi has over 15 years experience working in the online space, she brings a strong focus of digital marketing, including the ever-changing social media scene.

Georgi spent 15 years developing her career in London and moved back to South Australia seven years ago. Having worked in a variety of industries, Georgi has an exceptional ability to understand challenges and develop creative solutions for individual business issues.

Georgi’s previous experience includes strategic planning, website usability and digital marketing, including online advertising and social media. She believes in the importance of usability, and ‘true’ communication and engagement. She believes that a company’s message must come from the company itself and not just be ‘marketing speak’.

Her experience spans industries including a multi-national corporate finance company, the digital unit of a UK television channel, a world-wide hotel booking agency, and prior to Pitstop Marketing she worked for the South Australian State Government.

Georgi has a thorough understanding of business-to-business and business-to-consumer operations, and believes that whether it is a large business or a small family company, each deserves their own, tailored, targeted approach.

Called upon to deliver digital marketing presentations for the CEO Institute, Business SA, Family Business Australia SA and the Eastside Business Enterprise Centre, Georgi is an excellent speaker, who is at the forefront of her industry. Additionally she is a Mentor through the Business SA South Australian Young Entrepreneur Scheme (SAYES).

Georgi is a Google Adwords Certified Professional.

Georgi returned home to Adelaide in 2009 after 15 years in London, with her two children and English husband, who are all loving the change in scenery, more elbow space and the warmer weather! When her time isn’t taken up with reading about all the latest changes in the digital world, she is perfecting her expertise in colouring in and assembling fruit to look like faces. She can be seen at the Adelaide Central Market, loves a friendly cellar door, and turning these two passions into an evening of great food and wine. 

Jess Perkin.
Marketing Coordinator.

Jess has over three years experience across the creative fields. Previously working as a graphic designer, she made the move into the forever changing landscape of marketing. Jess is a natural problem solver, she is driven by results and loves helping businesses and brands understand who they are, what they need and where they are heading.

Jess’ experience includes branding, websites, digital marketing, advertising and social media. She believes that you have to completely understand a brand and the brands personality from all angles in order to make strategic marketing decisions.

When Jess isn’t busy doing all things marketing, she is out walking her new-ish puppy at the beach, at her local watering hole drinking a fruity wine or maybe you won’t see her at all, because she’s headed out of town for a weekend camping trip!

Connect with Jess

Michelle Lee White.
Marketing consultant.

Specialising in digital marketing, Michelle has over 16 years across a variety of industries including technology, finance, music, education, healthcare, construction, manufacturing, fashion, medical and government.

As a professional marketer, Michelle is highly experienced in developing and executing marketing campaigns for large and small organisations. Her expertise runs across different marketing channels, encompassing online advertising, social media, websites and more. Michelle has lived and worked in Adelaide, Australia, the US and Asia, which allows her to bring diverse idea and insights into the team, and client’s activities.

When Michelle is not challenging our developer with the next idea for websites, you can find her “researching in person” at Adelaide’s newest eateries, or salivating over interior design.

Greg Clarke.

Greg has over 10 years experience developing apps, websites and software in PHP, C# and Javascript. After developing a number of e-commerce and marketing sites using NopCommerce and WordPress, in recent years Greg has been busy disrupting the Australian music industry, crafting the technology behind Six8.

In an attempt to fund his love of craft beer and take care of his pup, Alfie, he has returned to his roots, joining Pitstop Marketing to help create your next awesome website or online experience.

We fit the team to you, not you to the team.
Pitstop Marketing is positioned as an external Marketing Manager that can provide unbiased recommendations based on your best interests and without internal benefit to us.

However we cannot strategically implement our clients’ projects without a suite of highly talented, insightful and down right clever folks who assist us with design, web development, social media monitoring, printing, photography, research, interior design and more.

We have the absolute privilege to work with a wide range of suppliers from all channels of communication. Some are freelancers, some are agencies. Some are local, some aren’t. Some are from our network, some are from our clients’ networks.

We have the flexibility to work with anyone. The business was set up this way to allow the best possible outcome for our clients. We can work with your existing relationships, or if they aren’t producing the goods, we can recommend one of our suppliers based on who we think the best fit is for you and your brand.