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Put networking on the agenda

Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...

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Dwell time – something to think about

The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...

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The spam act – what it is and why it matters

Are you using emails, SMS, MMS or Instant Messaging (or any other kind of electronic communications) to send commercial messages to your audience?   If you are, you need to ensure you understand and are compliant with the Spam Act (and no, it has nothing to do with...

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Content Creation – Air New Zealand will show you how!

As the undisputed king of air safety videos, Air New Zealand has dived into the world of content creation feet first and is constantly being rewarded for its efforts with millions of views on YouTube and more than a million likers on Facebook (with some posts...

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Take control in 2016

Coming back from the summer holidays we are often inclined to just pick up where we left off and keep on rolling. Now is a good time to pause for a moment and ensure that your marketing plan is set for the year. Here are 5 key things you need to do, right now: 1. Set...

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Why is everyone suddenly nutty for Nutella?

My latest prized possession wasn’t expensive, is easy to get and sits in my pantry, yet it was the best early Christmas present ever. The minute I got it I shared pictures on social media and then I told everyone at work and anyone who would listen that I had...

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Is your brand Keeping Up with the Kardashians?

Coca Cola, McDonalds, The Kardashians. What do they all have in common? We would argue that they are all global brands, highly recognisable, ever present and each following some key marketing principles which have underpinned the building of a distinctive and...

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Brands Going Brigital

In our most recent post we spoke about why you should view your business as a digital business. We know however that most businesses will also continue to have a very physical presence in the real world. Olga Grudinina |  Thursday 5th November 2015 After all, the wine...

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