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General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!
Click here to skip to our SEVEN key recommendations The General Data Protection Regulation (GDPR) is a European Union (EU) Law designed to give greater protection of people’s privacy and the ways in which personal information is collected, stored and used. It was...
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The rise of Social Media Influencers (yes, they matter!)
The rise of Social Media Influencers (yes, they matter!) Five years ago, who would have thought you could have the job title ‘Social Media Influencer’?! And here we are in 2018, with more social media influencers than ever, making a living through your brand. It’s the...
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Another week, another Facebook announcement.
Another week, another Facebook announcement. Another change to the News Feed has been announced – and warning bells are sounding. Click here to Skip to the 4 things to do now A fortnight ago, it was announced that Facebook users will see more on Facebook...
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2017 – the year that was at Pitstop Marketing
Each year at Pitstop Marketing brings something new; marketing changes, people or clients. This year was no exception. To round off 2017 we have reflected on a year where we have not only rolled with the changes, but moulded them into new opportunities. Producing our...
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The newest member of the Google Search Algorithm family – meet S
Search engine optimisation ranking factors have a new addition. Google has officially announced that it will start to use HTTPS as a ranking signal. Quick facts: HttpS rather than the usual Http, shows that it is a website with secure certification. To get the...
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Finding the unsought opportunity within your business
Key takeaway: We need to look at what the customer is not doing Over 2 days I listened to over 40 local and international speakers at ADMA’s Global Forum. A recurring theme of the presenters was the opportunity surrounding the customer that we don’t look for. What...
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Google now REALLY wants your site to be mobile friendly
Google started off with some subtle advice – but now it’s like they are trying to hit you over a head with a brick – YOUR WEBSITE MUST BE MOBILE FRIENDLY! Initially Google released an update to their search algorithm which ensured that sites which...
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How to see ROI on social for in-store purchases
We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...
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The introduction of The Privacy Amendment Notifiable Data Breaches Bill 2016
There are new implications for your business with the passing of The Privacy Amendment Notifiable Data Breaches Bill 2016. It has been many years in the making and it has finally been passed! So what exactly does the Bill mean? The Bill has been introduced to protect...
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Your Digital Elevator Pitch – how to craft it.
The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
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