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Facebook’s Crack Down on the Health Industry
Nutrition, fitness, health and well-being issues are widely discussed and promoted on social media platforms. From delicious smoothie bowl recommendations to fitness empires posting about their next 8-week challenge – it’s unusual if you don’t have a post like this...
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The Only Constant is Change…Welcome to Facebook!
Facebook is at it again. Starting August 19, posts and ads on mobile will be shorter and smaller to better align with the app’s redesign introduced earlier this year. What does this mean to social marketing and advertising? You will have less visual real estate to...
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5 tips to make sure you are SEO savvy in 2019
Search Engine Optimisation (SEO). It’s a necessary part of your marketing if you want visits to your website. It changes constantly, so here’s 5 SEO tips to ensure you’re up to date in 2019. TL;DR Use phrases, leverage old content, optimise videos,...
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Google SEO updates – what impacts your website?
Two updates, big impacts, but apparently nothing to do? Google recently made two updates to its Search Algorithm – here’s a quick explanation of what has happened and what you may need to do. Update 1: The imaginatively named ‘June 2019 Core Search Algorithm update’...
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Game of Brands! Companies battle to capture Game of Thrones audience
Every generation has its defining cultural moment. In the 1960s it was the moon landing. In the 1980s it was the fall of the Berlin Wall. In the 2000s it was John Farnham’s farewell tour. In the world of marketing, there are pivotal moments of popular...
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Goodbye Google+ (we won’t miss you!)
Here at Pitstop, we recently received a number of emails from Google about the pending shut down of our Google+ accounts. There was urgency around the message- we need to save any Google+ data BEFORE April 1 otherwise all content will be deleted! Scared yet? Don’t...
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We’ve rebranded
We’ve rebranded. It was time for Pitstop Marketing to rebrand. Why? We’ve had a few changes within the business, but this was not the primary reason. The truth is that the brand identity just didn’t feel like us anymore. We needed a logo that represents where the...
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“Off with the pixels” (the Facebook pixel that is)
We answer your questions about the Facebook pixel If you manage a business page, you’ve probably wondered why Facebook has been prompting you to choose a pixel or update your pixel preferences over the past weeks. It’s all due to Facebook’s announcement that, from 24...
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4 Critical elements that every website should have for online visibility and tracking
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
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How do you measure the success of your SEO?
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
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