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Look out Amazon, Facebook Shops is here!
Watch your back, Jim Bezos, because Mark Zuckerberg is coming for you. Facebook has announced the launch of Facebook Shops, a digital shopfront for businesses embedded within their Instagram profile or Facebook page. Designed primarily for mobile devices, it allows...
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Advertising During a Global Pandemic
This is certainly not a topic we expected to cover for a blog post, yet here we are, faced with a very unfamiliar set of circumstances to which we are all adjusting, and at lightning speed. As a result of COVID-19, advertising campaigns across the world have been...
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Featured snippets will no longer be repeated on Google search results. What does this mean for you?
SEO is a necessary part of your marketing to bring visitors to your website – however the rules change constantly. Here’s the low down on the latest Google search results update – a change to Featured Snippets. TL;DR A page that captures the featured snippet will no...
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What is TikTok? And what can it do for your brand
We forecast Tik Tok will be Instagram’s biggest rival for 2020. Instagram's slowing growth rate is expected after exponential growth, and as the younger market hungrily looks for a channel that their parents are not a part of. This blog aims to give you the low-down...
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Facebook’s Crack Down on the Health Industry
Nutrition, fitness, health and well-being issues are widely discussed and promoted on social media platforms. From delicious smoothie bowl recommendations to fitness empires posting about their next 8-week challenge – it’s unusual if you don’t have a post like this...
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The Only Constant is Change…Welcome to Facebook!
Facebook is at it again. Starting August 19, posts and ads on mobile will be shorter and smaller to better align with the app’s redesign introduced earlier this year. What does this mean to social marketing and advertising? You will have less visual real estate to...
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5 tips to make sure you are SEO savvy in 2019
Search Engine Optimisation (SEO). It’s a necessary part of your marketing if you want visits to your website. It changes constantly, so here’s 5 SEO tips to ensure you’re up to date in 2019. TL;DR Use phrases, leverage old content, optimise videos,...
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Google SEO updates – what impacts your website?
Two updates, big impacts, but apparently nothing to do? Google recently made two updates to its Search Algorithm – here’s a quick explanation of what has happened and what you may need to do. Update 1: The imaginatively named ‘June 2019 Core Search Algorithm update’...
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Game of Brands! Companies battle to capture Game of Thrones audience
Every generation has its defining cultural moment. In the 1960s it was the moon landing. In the 1980s it was the fall of the Berlin Wall. In the 2000s it was John Farnham’s farewell tour. In the world of marketing, there are pivotal moments of popular...
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Goodbye Google+ (we won’t miss you!)
Here at Pitstop, we recently received a number of emails from Google about the pending shut down of our Google+ accounts. There was urgency around the message- we need to save any Google+ data BEFORE April 1 otherwise all content will be deleted! Scared yet? Don’t...
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