Blog | pitstopmarketing.com.au

Google SEO updates – what impacts your website?

by Georgi | 18 Jun 2019

Two updates, big impacts, but apparently nothing to do? Google recently made two updates to its Search Algorithm – here’s a quick explanation of what has happened and what you may need to do. Update 1: The imaginatively named ‘June 2019 Core Search Algorithm update’...

Game of Brands! Companies battle to capture Game of Thrones audience

by Pitstop Marketing | 2 May 2019

Every generation has its defining cultural moment. In the 1960s it was the moon landing. In the 1980s it was the fall of the Berlin Wall. In the 2000s it was John Farnham’s farewell tour. In the world of marketing, there are pivotal moments of popular...

Goodbye Google+ (we won’t miss you!)

by Neeta Bhise | 28 Mar 2019

Here at Pitstop, we recently received a number of emails from Google about the pending shut down of our Google+ accounts. There was urgency around the message- we need to save any Google+ data BEFORE April 1 otherwise all content will be deleted! Scared yet? Don’t...

We’ve rebranded

by Georgi | 10 Dec 2018

We’ve rebranded. It was time for Pitstop Marketing to rebrand. Why? We’ve had a few changes within the business, but this was not the primary reason. The truth is that the brand identity just didn’t feel like us anymore. We needed a logo that represents where the...

“Off with the pixels” (the Facebook pixel that is)

by Neeta Bhise | 23 Oct 2018

We answer your questions about the Facebook pixel If you manage a business page, you’ve probably wondered why Facebook has been prompting you to choose a pixel or update your pixel preferences over the past weeks. It’s all due to Facebook’s announcement that, from 24...

4 Critical elements that every website should have for online visibility and tracking

by Greg | 14 Aug 2018

Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...

How do you measure the success of your SEO?

by Georgi | 12 Jun 2018

How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...

General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!

by Georgi | 9 May 2018

Click here to skip to our SEVEN key recommendations The General Data Protection Regulation (GDPR) is a European Union (EU) Law designed to give greater protection of people’s privacy and the ways in which personal information is collected, stored and used. It was...

The rise of Social Media Influencers (yes, they matter!)

by Sara | 22 Mar 2018

The rise of Social Media Influencers (yes, they matter!) Five years ago, who would have thought you could have the job title ‘Social Media Influencer’?! And here we are in 2018, with more social media influencers than ever, making a living through your brand. It’s the...

Another week, another Facebook announcement.

by Georgi | 21 Jan 2018

Another week, another Facebook announcement. Another change to the News Feed has been announced - and warning bells are sounding. Click here to Skip to the 4 things to do now A fortnight ago, it was announced that Facebook users will see more on Facebook newsfeeds...

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