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Google: putting the “Optimisation” back into SEO
Hold onto your hats; another set of changes to the way Google ranks its search results is imminent! Google has announced it will integrate new “page experience metrics” into its search rankings. These metrics are set to include web usability indicators such as load...
Climbing the Google ranking – how it’s done!
Not sure if your customers are finding you online? Got your website up and running but not seeing the traffic you hoped for? More customers are researching products or services online, so ensuring they easily find you, can make or break your success. So, how do you...
Welcome to Wellness: Instagram launches Guides
Instagrammers, prepare to meet your new therapist… spiritual guide… fitness guru… life coach… or yoga instructor! In the past few months, we have relied on our social media accounts more than ever. Not only has social media provided a way to connect, but it has also...
Webinar: Social Media During Lockdown
On Friday 22 May 2020, Pitstop Marketing Director and Digital Marketing Strategist Georgi Roberts delivered a Growth Workshop through the City of Norwood Payneham and St Peters. The webinar covered essential topics for communicating with customers during this...
Look out Amazon, Facebook Shops is here!
Watch your back, Jim Bezos, because Mark Zuckerberg is coming for you. Facebook has announced the launch of Facebook Shops, a digital shopfront for businesses embedded within their Instagram profile or Facebook page. Designed primarily for mobile devices, it allows...
Advertising During a Global Pandemic
This is certainly not a topic we expected to cover for a blog post, yet here we are, faced with a very unfamiliar set of circumstances to which we are all adjusting, and at lightning speed. As a result of COVID-19, advertising campaigns across the world have been...
Featured snippets will no longer be repeated on Google search results. What does this mean for you?
SEO is a necessary part of your marketing to bring visitors to your website – however the rules change constantly. Here’s the low down on the latest Google search results update – a change to Featured Snippets. TL;DR A page that captures the featured snippet will no...
What is TikTok? And what can it do for your brand
We forecast Tik Tok will be Instagram’s biggest rival for 2020. Instagram's slowing growth rate is expected after exponential growth, and as the younger market hungrily looks for a channel that their parents are not a part of. This blog aims to give you the low-down...
Facebook’s Crack Down on the Health Industry
Nutrition, fitness, health and well-being issues are widely discussed and promoted on social media platforms. From delicious smoothie bowl recommendations to fitness empires posting about their next 8-week challenge – it’s unusual if you don’t have a post like this...
The Only Constant is Change…Welcome to Facebook!
Facebook is at it again. Starting August 19, posts and ads on mobile will be shorter and smaller to better align with the app’s redesign introduced earlier this year. What does this mean to social marketing and advertising? You will have less visual real estate to...
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