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“Off with the pixels” (the Facebook pixel that is)
We answer your questions about the Facebook pixel If you manage a business page, you’ve probably wondered why Facebook has been prompting you to choose a pixel or update your pixel preferences over the past weeks. It’s all due to Facebook’s announcement that, from 24...
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4 Critical elements that every website should have for online visibility and tracking
Get your ducks in a row. Understanding who is visiting your website, where they came from and what they are doing are just 3 basic metrics that can impact and inform decision making for your business. What about leveraging these metrics to guide your advertising,...
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How do you measure the success of your SEO?
How do you measure the success of your SEO? I can get you on Page 1 for 100 keywords! We all receive these emails every day, right? As I delete another five this morning, I wonder… those of you who do your own Search Engine Optimisation (SEO), or who use an agency, or...
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General Data Protection Regulation (GDPR) – From GDP Argh to GDP Aaah!
Click here to skip to our SEVEN key recommendations The General Data Protection Regulation (GDPR) is a European Union (EU) Law designed to give greater protection of people’s privacy and the ways in which personal information is collected, stored and used. It was...
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The rise of Social Media Influencers (yes, they matter!)
The rise of Social Media Influencers (yes, they matter!) Five years ago, who would have thought you could have the job title ‘Social Media Influencer’?! And here we are in 2018, with more social media influencers than ever, making a living through your brand. It’s the...
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Another week, another Facebook announcement.
Another week, another Facebook announcement. Another change to the News Feed has been announced - and warning bells are sounding. Click here to Skip to the 4 things to do now A fortnight ago, it was announced that Facebook users will see more on Facebook newsfeeds...
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2017 – the year that was at Pitstop Marketing
Each year at Pitstop Marketing brings something new; marketing changes, people or clients. This year was no exception. To round off 2017 we have reflected on a year where we have not only rolled with the changes, but moulded them into new opportunities. Producing our...
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The newest member of the Google Search Algorithm family – meet S
Search engine optimisation ranking factors have a new addition. Google has officially announced that it will start to use HTTPS as a ranking signal. Quick facts: HttpS rather than the usual Http, shows that it is a website with secure certification. To get the 'S' you...
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Finding the unsought opportunity within your business
Key takeaway: We need to look at what the customer is not doing Over 2 days I listened to over 40 local and international speakers at ADMA’s Global Forum. A recurring theme of the presenters was the opportunity surrounding the customer that we don’t look for. What...
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Google now REALLY wants your site to be mobile friendly
Google started off with some subtle advice - but now it's like they are trying to hit you over a head with a brick - YOUR WEBSITE MUST BE MOBILE FRIENDLY! Initially Google released an update to their search algorithm which ensured that sites which are not mobile...
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