Fri May, 2020 | Advertising, Campaigns, Digital, Marketing, Retail, Social Media
Watch your back, Jim Bezos, because Mark Zuckerberg is coming for you. Facebook has announced the launch of Facebook Shops, a digital shopfront for businesses embedded within their Instagram profile or Facebook page. Designed primarily for mobile devices, it allows...
Tue Jul, 2017 | Behaviour, Marketing, Retail, Social Media
We’re not sure why Facebook rolled out this feature last year without fanfare. Offline Events are a useful and insightful tracking addition to its advertising platform. Given that social media is often an instigator or a motivation for purchase, this tool helps plug...
Wed Jan, 2013 | Publicity, Retail, Social Media
Georgi Roberts | Thursday January 10th 2013 Showrooming is very real and changing the way many of us make purchases, even in store. Even more so now, retailers will need to keep on their toes and be innovative to stay ahead of online shoppers. Showrooming...
Sat Oct, 2011 | Behaviour, Marketing, Retail
We’ve all had that moment when we have purchased something we have later regretted or wondered what sort of headspace we were in to even consider such a purchase. How and what we buy all depends on how we make decisions at a particular point in time. ...