Thu Nov, 2013 | Behaviour, Social Media
Kate Size | Thursday 21st November 2013 The newest social sharing sensation, Snapchat is almost a permanent fixture on the home screen of my iPhone. On average I receive a Snapchat or “snappy” as it’s more endearingly referred to, 6 times...
Wed Oct, 2013 | Advertising, Behaviour, Marketing, Social Media
Kate Size | Thursday 24th October 2013 Forget Google Places, the new thing is Google faces. Yes, your face could appear in advertising through Google. How does this happen? Well it is largely connected to Google’s +1 function, which currently...
Thu Aug, 2012 | Behaviour, Digital, Marketing, Social Media
Marketing Week this morning provided great learnings on using social media monitoring to understand consumers language and bring the love back. This morning at Marketing Week (follow #Micon on Twitter), Roberto Cappuccio R&D director from Direction First spoke on...
Mon May, 2012 | Behaviour, Digital, Marketing, Strategy
Georgi Roberts | Tuesday May 15th 2012 I was in the car the other week and a snippet of conversation on the radio really caught my attention. The announcer said, "Look it up on the Internet. The answer to everything is on the Internet – it might...
Sat Oct, 2011 | Behaviour, Marketing, Retail
We’ve all had that moment when we have purchased something we have later regretted or wondered what sort of headspace we were in to even consider such a purchase. How and what we buy all depends on how we make decisions at a particular point in time. ...