Your Digital Elevator Pitch – how to craft it.

Your Digital Elevator Pitch – how to craft it.

The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...
Dwell time – something to think about

Dwell time – something to think about

The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...

How to woo a hummingbird

Georgi Roberts  |  Thursday 3rd October  2013 You may have heard that the Penguin has now changed into a Hummingbird. What?!? you cry – it only seems like yesterday that the penguin used to be a Panda!  If this sounds like a children’s...