Is your brand Keeping Up with the Kardashians?

Is your brand Keeping Up with the Kardashians?

Coca Cola, McDonalds, The Kardashians. What do they all have in common? We would argue that they are all global brands, highly recognisable, ever present and each following some key marketing principles which have underpinned the building of a distinctive and...

Are you a digital company?

Last week I spent two days at the Association for Data-driven Marketing and Advertising (ADMA) Digital Marketing Strategy course. While I learnt a lot, I realised that in order to create an effective digital strategy you need to accept one key fact. All companies are...
The Big Issue – Beyond a Brand

The Big Issue – Beyond a Brand

Having seen people selling the Big Issue in Rundle Mall and throughout the city many times, one day I finally stopped and bought a copy. It had David Bowie on the cover and was sold by a lovely man at the train station who sings songs to passers by. I had previously...

I have a brand crush, his name is Frank.

Last week a friend in Sydney introduced me to Frank. A coffee body scrub. He was amazing, my body had never felt like that before. Penelope Bettison |  Monday 17th August 2015   His packaging was textural, albeit a little messy to manoeuvre in the shower.  It...