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Your Digital Elevator Pitch – how to craft it.

The elevator pitch – loved by few, despised by many – but necessary! We craft an elevator pitch to enable us to explain what your business does to create a spark of interest in a short space of time. This is used in many different occasions – networking, answering a...

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The social media rules that never change

With plenty of new social media platforms popping up on the market constantly and every existing one continuing to develop and update their offering it can be hard to keep up. There always seems to be new rules to abide by, but what is true for one platform may not...

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The three most common links Georgi shares at presentations

During a presentation, or advising on marketing, I often refer to the same links time and again, to provide further insight or inspiration.  They’re not going to suddenly create sales, or deliver new leads banging at your door – but they are ALL important – and this...

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Put networking on the agenda

Last Wednesday the Pitstop Marketing team attended a speed networking event with 1200 other people – Icebreaker 16. Run by the New Venture Institute, it was an attempt to break the Guinness World record for speed networking – the record was missed by a mere 6 people!...

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Dwell time – something to think about

The magical mystery of what actually makes up Google’s Search algorithm (how Google decides to rank its search results) is something that we at Pitstop are always working on unravelling. There are many – some say 200 – different pieces to the algorithm, each with...

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